the scoop on the scoop.
aka: about us.
we’re founded by industry professionals who were tired of paying thousands of dollars for press releases that gave no results.
After years in the public relations and media industry, we knew things could be done better. Our clients would shell out thousands of dollars just to see their announcement go live in random publications that no one has ever heard of. What’s the point in that?
That’s where we saw an opportunity to build a more accessible and industry-focused distribution network that will:
Provide an inclusive, affordable press release distribution network for businesses and agencies
Support independent and niche Canadian media outlets with new major revenue opportunities
Deliver more targeted industry distribution with a curated selection of publications that people actually read
Introduce the first Canadian owned and operated platform
The press release isn’t ‘dead’, it’s just being misused and misplaced. So join us in its glow up.